Network
Tap into the power of Linkedin
Linkedin Profile
Get Found, Get LinkedIn®
Why is it important to have a LinkedIn® profile and how can it help your job search?
LinkedIn® is a platform for professional networking. It hosts more than 500 million professional profiles, which means nearly an unlimited supply of network connections and job opportunities. LinkedIn® is an important part of being a full-fledged professional in any industry these days, from seeking a new job to maintaining your professional brand.
To get found by recruiters and hiring managers, it’s critical to have a fully optimised LinkedIn® profile, so that you show up in search results and have the opportunity to show-case what you have to offer.
Whilst your LinkedIn® profile should reflect and reinforce the information on your CV, it has a different purpose:
- CVs are intended to secure interviews, whereas the LinkedIn® profile is an addition to your online professional image
- LinkedIn® provides a platform for you to promote what you have to offer to a wide audience, from recruiters and potential employers to industry movers and shakers
- Your LinkedIn® profile should be structured to allow quick reading, whereas your CV should provide more detail and depth about your skills, relevant experience, and value proposition
- The key objective is to build your professional network and get your profile noticed so that you reap the benefits of opportunities to connect or consider job opportunities in your field
